APPLE #FAIL Infographic Cover Image

Behind All Successes Are a Series of Failures

When starting your own business, you should be ready for some failures along the way – but the most successful firms learn from their mistakes. As author C.S Lewis once said: “Failures are finger posts on the road to achievement.”

Take Apple. The Cupertino-based tech giant may be known for the runaway success of the iPhone and Ipad. But as our Infographic shows, Steve Jobs suffered a number of epic fails over the years.

Some misses like the Apple III and the Macintosh Portable, almost put them out of business!

Never Giving Up

But they didn’t give up – even when their machines were tipped for success, but failed to appeal to the tech market. Take the PowerPC processor for example. It could be used as a games console and a word processor, but consumers weren’t bothered.

The same can be said for Apple’s U2 iPod and the U2 album giveaway “Songs of Innocence”. Both failed, but perhaps because of the music churned about by the Irish rock band more than the marketing idea.
And FireWire’s inability to displace the USB, encouraged Apple to develop the Lightning Cable, which is now the standard iPhone charger cable.
Even some good ideas did catch on. What about the Power Mac G4 Cube? A shiny monitor in an acrylic glass enclosure with upgradeable video – surely, that had to work! The idea was magic in a box, or as Apple might say, it was genie-us. Consumers didn’t think so. It failed.

APPLE #FAIL Infographic - 21 Apple Product Flops, 1980-201

Apple in Business

It’s also crashed big time in business. Take the OpenDoc for example, an initiative that allowed third party developers to create software and upgrade the suite. What happened? Fail!
Then there was eWorld, the bulletin board supposed to bring business communities together to flourish. Four hundred media and technology companies jumped on board, but it wasn’t enough. The eWorld slipped into the e-Graveyard. Now we have social media networks.
Another Apple initiative that fell by the wayside, but later became an internet sensation in the business world was iWork, a precursor to iCloud. But iWork failed. It was too ahead of its time and poorly designed.
Then there was the Apple eMate, which targeted the education sector. It was marketed as a low-cost solution and could have conquered the market – had the market been big enough to warrant production. It wasn’t, so it went.
It may not have helped that the eMate included the Newton operating system – an early attempt at a digital assistant that couldn’t read or write. Think back to early versions of Siri and you can imagine why it failed!

Failures will eventually lead to Success

So why have so many Apple designs and ideas failed. Check out this infographic for detailed explanations. There are lesson to learn for all business types, and if you can learn from anybody’s failures, learn from the companies that eventually succeed.

As Steve Jobs famously said,

“Good PR educated people; that’s all it is. You can’t con people in this business. The products speak for themselves”.

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