Creating your own mobile phone with features you want is the goal of Google’s Project Ara and a market pilot is planned for 2015. Project Ara: Part of it (Video: Google ATAP (Advanced Technology and Projects group)/YouTube) The goal of the project is to develop a modular phone, which allows consumers to buy a phone frame and data backbone, and then add the building blocks they want to personalise the features they want. For example, they could choose the camera they want rather than…