Designed with styling performance, versatility and comfort in mind, this high-endurance hair dryer gives you everything you need and more for the perfect blowout. Featuring IONIC Custom Conditioning Technology, the built-in generator with custom settings releases negative ions that help maintain a neutral charge on the hair’s surface, leaving it looking conditioned and smooth. Turn the Optional Ionic Switch ON for silky, smooth hair or OFF to boost hair volume. The long-lasting, powerful Turbo Boost motor dries hair up to 31 percent faster** while the ultra-lightweight design and soft, customized rubber grip ensure comfort and ease of use when styling. The 3X Tourmaline Ceramic coating adds brilliant shine.