Wow! Record sales of latest iPhone models beat previous first weekend sale results by millions of units.

Apple boss Tim Cook hailed the figures as “phenomenal” after beating last year’s 10 million unit sales record by more than three million, although several reports have pointed out that the comparison is somewhat distorted by the fact that China was not included in the initial rollout of the iPhone 6.

Mr Cook said: “Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple’s history.

“Customers’ feedback is incredible and they are loving 3D Touch and Live Photos, and we can’t wait to bring iPhone 6s and iPhone 6s Plus to customers in even more countries on October 9.”

The figures cover sales in the first three days of availability after launch following two weeks of pre-orders.

By the end of the year, Apple says the latest iPhone models will be available in more than 130 countries.