Online retail sales are predicted to top £1 billion in a single day for the first time ever in the UK during this year’s Black Friday.

Spending is expected to jump by almost a third this coming Black Friday on Friday 27 November to £1.07 billion compared to last year when £810 million was splashed out by shoppers – and it’s been put down to increased consumer awareness of deals offers by retailers in the run-up to Christmas.

The figures have been put together by global information services company Experian and IMRG, the UK’s industry association for online retailers, and come as Black Friday has become a firm fixture on the British shopping calendar.

James Miller, senior retail consultant at Experian marketing services, said: “The 2015 Christmas period is on track to be another record year for online retail in the UK.

“We expect that Black Friday will continue to break new ground for online shopping, passing the billion pound mark for the first time.”

Black Friday and other deals at 7dayshop.com 

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Black Friday 2015 has now finished, but you can still get great prices at 7dayshop, click here.

What is Black Friday?

Black Friday began in the US with shops offering on-the-day big discounts and special prices. The term is thought to have originated in Philadelphia to describe disruptive traffic on the day after Americans’ celebrated Thanksgiving. Then there’s Cyber Monday on 1 December, which could be the busiest online shopping day of the year.

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